“
Our reps stopped carrying order books. The order a rep takes at 9am is invoiced before they reach the next stop.
”
Invoiced before the next stop
Isabelle MoreauNational sales manager
Every rep.
Every route.
Every order.
Flow runs your distribution from the field to finance — capturing orders with or without signal and turning them into filed invoices.
Trusted by leading global brands
L'ORÉAL
Alibaba.com
British American Tobacco
Nestlé
Unilever
Dutch Lady
F&N
P&G
Colgate-Palmolive
Danone
Mondelēz
From the field to your books, in three steps.
No paper, no WhatsApp threads, no end-of-day data entry. The order a rep takes on the ground is the same order your finance team sees — instantly.
Capture
Sell in the field
Your rep takes the order, logs the visit and snaps proof of shelf — all on a phone, online or off. Nothing waits for signal or for the drive back to the office.
Sync
It syncs and invoices itself
The moment there's a connection, the order lands at HQ — stock adjusted, invoice raised and the eInvoice filed automatically. No re-keying, no month-end scramble.
Control
See and run everything
Watch every rep, route, outlet and sale on one live dashboard — from group totals down to a single rep's target. Decide with today's numbers, not last week's.
Simple on the surface. A complete system underneath.
From a rep’s first visit to a reconciled, compliant invoice — your whole order-to-cash loop in one system.
Works with the stack you already run.
Flow connects to the accounting, ERP and warehouse systems your teams already use, and files every invoice automatically.
QuickBooks
Xero
Sage
SAP
NetSuite
Dynamics 365
Odoo
MYOB
Zoho Books
Stripe
PayPal
Peppol
e-InvoiceBUILT-IN
30+more via API & native connectors
Built for the whole team
One record, from the van to the ledger.
Live in a week
Shaped to how you already work, so your reps are taking orders — online or off — in days, not quarters.
From your data to a live system, fast.
A local team loads your products, pricing, customers and balances and configures a proven system to your business — you never touch a database.
Your whole team, up to speed in days.
Hands-on training gets reps, supervisors and admins using the parts they actually need — in about three days. It’s built to be simple, so it sticks.
Up and running, and never on your own.
You’re live in about a week. After that, a local team answers in minutes — not a ticket sitting in a queue on the other side of the world.
Priced per person in the field.
You pay for the people using Flow — reps, supervisors and admins. Outlets, orders and invoices are not metered.
Choose team size:
- 3 users
- 5 users
- 10 users
- 15 users
- 20 users
- 25 users
- 30 users
- 40 users
- 50 users
- 100 users
- 200+ users
Free
For a single route, to see how it works in the field.
$0free
forever
forever
Up to 2 users
No card needed
Contact us
Free includes:
- Order capture, online or off
- Up to 25 outlets
- Visit logging with photos
- One price list
- Community support
Basic
For one small field team selling a fixed range.
$16user /
month
month
Total of $160 / month, billed annually
Minimum 3 users
Contact us
Includes Free, plus:
- Unlimited outlets
- Route planning and journey plans
- Van stock and load-out
- Standard reports
- Email support
Standard
For a sales force that needs stock and cash to reconcile.
$26user /
month
month
Total of $260 / month, billed annually
Minimum 3 users
Contact us
Includes Basic, plus:
- Live stock across warehouse and van
- Batch and expiry traceability
- Cash reconciliation at end of day
- Targets and KPI dashboards
- Accounting sync 2 systems
Most popular
Pro
For multi-market operations with distributors in the mix.
$42user /
month
month
Total of $420 / month, billed annually
Minimum 3 users
Contact us
Includes Standard, plus:
- Distributor hierarchy and consignment
- Automated e-invoicing and tax filing
- Trade promotions tied to billing
- Multi-currency and multi-company
- Priority support with a named contact
Enterprise
Fully shaped to how your organisation works.
Custom
Priced to your organisation
Volume discounts available
Contact us
Includes Pro, plus:
- Single sign-on and audit logging
- Deployment in your own environment
- Custom data residency
- Onboarding and migration support
- 99.9% uptime SLA
What changes once the paperwork goes
Distributors and brand teams running Flow in the field — in their own words.
“
Month-end used to be four people and three days of re-keying. It is now one person and an afternoon.
”
Three days down to an afternoon
Kwame BoatengFinance director
“
Signal drops constantly on our routes. Offline capture was the thing that made this workable at all.
”
Works with no signal at all
Ravi DeshmukhDistribution lead
“
I can see which outlets a rep actually visited, with photos. The arguments about coverage just ended.
”
Coverage arguments, ended
Sofia RossiRegional director
“
E-invoicing was going to be a six-month project on its own. It came with the system.
”
E-invoicing, included
Nurul HakimHead of compliance
“
We onboarded 140 reps across three markets in under a fortnight. I expected a quarter.
”
140 reps live in a fortnight
Andrés VillalbaCommercial operations
“
Our distributors are on the same system now, so I am not reconciling three spreadsheets to see real stock.
”
One system, not three spreadsheets
Yara HaddadSupply chain manager
Questions, answered.
What is field sales software?
Field sales software is the system a rep uses on a phone to take orders, log visits and take payment while standing in an outlet, and that sends those orders straight to head office. Flow is field sales software built for FMCG distribution: the order a rep takes on the ground becomes the invoice finance sees, with no re-keying in between.
Does Flow work without an internet connection?
Yes. Reps capture orders, visits, photos and payments fully offline, and everything syncs the moment a connection returns. Nothing waits for signal or for the drive back to the office, which matters on routes where coverage drops for hours at a time.
How long does it take to roll Flow out to a field team?
About a week. A local team loads your products, pricing, customers and balances, then trains reps, supervisors and admins on the parts each of them needs, which usually takes around three days. Most customers are taking live orders inside the first fortnight.
Does Flow handle e-invoicing and tax compliance?
Yes, and it is built in rather than bolted on. Every invoice Flow raises is validated and filed with your local tax authority automatically, with no separate portal, no third-party middleware and no per-document fee. The system is updated as local regulations change.
How is Flow different from a general CRM like Salesforce?
A CRM records what happened. Flow runs the transaction: it holds live stock down to the van, prices the order against the customer's own terms, takes the payment, raises the compliant invoice and reconciles the cash at end of day. A CRM would need several integrations and a lot of custom work to do any of that.
Can Flow connect to our existing accounting or ERP system?
Yes. Flow syncs with QuickBooks, Xero, Sage, SAP, NetSuite, Dynamics 365, Odoo, MYOB and Zoho Books, plus Stripe and PayPal for payments, and connects to anything else through the API. You keep the finance system you already run.
Can our distributors use Flow as well as our own reps?
Yes. Flow models a full distributor hierarchy, including consignment stock, so a principal and its distributors work in one system. That means you see real sell-out and true stock positions rather than reconciling spreadsheets from each partner.
How much does Flow cost?
Flow is priced per person in the field, per month, and there is a free plan for a single route with up to two users. Outlets, orders and invoices are not metered, so the bill does not move when a good month happens. Annual billing saves 18%, and Enterprise is quoted to your organisation.
Ready to get your sales force out of the spreadsheets?
Tell us how your team sells today. We'll come to you, show you exactly how Flow would run your order-to-cash, and how quickly you'd be live.
AMASTSoftware that runs your operations — built and implemented by a team that stays with you.
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