San Francisco
United States
Salesforce Tower, 415 Mission Street, San Francisco, CA 94105
How Amast got here
It started with a distributor in London who could not tell us what had actually been sold that morning — and it turned out almost nobody could.
Everything since has come out of fixing that properly, then staying close enough to keep fixing it. Three products, four offices, and the same rule every time: we open where our customers ask us to.
The morning nobody could answer
A London distributor could tell us what left the warehouse and what got invoiced. Nobody could tell us what had actually been sold that morning. Everyone had a spreadsheet. None of them agreed.
2014
Flow goes out with the vans
We stopped guessing and rode along. Six weeks in the passenger seat, rebuilding the app between routes, until a rep could file an order in under a minute without being told twice.
2014
Our first customers
Three distributors went live. Real reps, real orders, and some very direct feedback about what we had got wrong. Still the best product research we have ever done.
2015
The customer who asked us to move
A group running the same operation across the Gulf wanted Flow — and wanted us in the building for the rollout, not on a call at 2am. So we opened in Dubai.
2017
Ask the data, not the analyst
Lens launched. The people running the operation could finally get the number themselves instead of joining a queue behind whoever owned the reports.
2018
Building where the field is
San Francisco. The AI work behind Lens needed to sit next to the teams pushing it hardest, and our US customers wanted a build team on their clock.
2020
Every asset accounted for
Sentinel joined, bringing maintenance and asset management onto the same platform — so the machine, the route and the invoice finally lived in one place.
2022
Roots in Kuala Lumpur
Kuala Lumpur opened the same way the others did — customers here asked us to be closer. It is now the fastest-growing part of the business and home to most of the team who build the products.
2024
Back to school
Amast Academy opened. Handing a team good software and no training is half a job, and we had watched enough rollouts stall on the human half.
2025
Thanks for noticing
Alibaba Cloud named us their Most Innovative Partner — two years after the Kuala Lumpur office opened, and a sign that people well outside our own region had started paying attention.
2026
Stay tuned…
There is a lot more coming.
The Future
